"A CRM solution (Customer Relationship Management) gives businesses the framework to build a rich and valuable picture of its customer base and in return this can provide the foundations for solid repeat business."
This is the latest article we have had published on Ezine. We are glad to be establishing a series of articles which we hope are building up a useful resource for you. For any questions on all matters CRM and of course what OpenCRM can do for you, just give us a call or drop us a line.
Accounts, Finances and Cashflow are never far from a business mind these days, especially soon after the budget announcement. Depending on who or what you read, the economy has hit the bottom and is gradually on the turn. Turn the page or read another opinion, and you’ll learn that we are still on the downward spiral. One thing’s for sure, the heady days are over, and regardless of the state of our present economy, the recession has taught some valuable lessons. Businesses are being far more careful with spending and are tending to play it safe, rather than going out on a limb.
Here are five ways in which a CRM solution can help you pro-actively take on the recession and step ahead of competition:
Streamlining your workflow can put your entire organisation on the same page. This will help align company policy and motivation – helping your organisation and staff achieve more with less waste.
Use reports to analyse information and find who your best customers are. If you work on a tight budget (and who doesn't?!) this means you can invest in the products which guarantee a return; in an ideal world your best products and customers will go hand in hand allowing you to maintain both to the highest standard.
Collecting and Collating Customer information gives your sales team the mechanism to offer a better service – reducing time wasted on sales opportunities that were never there in the first place.
This Customer data is also available to your support staff who can use the information to pre-empt trouble areas as well as offer a premier post-sale support.
The benefits of a cloud-based CRM solution are growing day by day – increased speed in customer services, company interactions across the globe and vastly reduced IT costs.
With efficient implementation of a CRM system you could not only survive a weak economic period but benefit from a time when your competitors are digging their heels in hoping to ride out the storm.
Sales Pitch: OpenCRM is a low cost, high delivery salesforce alternative for your cloud-based business needs. Please have a look at our plans and pricing for some concrete figures, and try out a demo version of OpenCRM. You might be surprised at how economical an on-demand software solution can be compared with traditional software.
Here is a link and an excerpt to a new article we have published on Ezinearticles.
"CRM really has unlimited ways in which it can streamline your organisation, so if you haven't already taken your business to the next level then it's high time you took this step, you'll soon wonder how you ever managed without it!"
Technologists just love their buzz words and the CRM market is no different to any other technology sector. I guess CRM has become more mainstream but at one point this was itself a buzz word that few understood and was used to cover a multitude of software solutions.
Software as a Service - 'SaaS' or 'Cloud Computing' have been bandied about for a while now, but what do they mean?
Most people are familiar with the idea of their emails being held and accessed through the web. Services such as Hotmail or Yahoo are used by millions of people. And that's exactly how OpenCRM works.
You sign up to a monthly subscription and we deliver access to OpenCRM from any internet connected computer or device. Your data is backed up each night in a way that most mid market clients would find difficult to manage and potentially expensive, all of this is part of your subscription and managed by our dedicated team of CRM professionals.
By utilising our resources in this way you get to implement big business software at a fraction of the cost.
Let us do the heavy lifting & manage the backups and all aspects of your CRM system management, lets face it a nightly backup between two secure data centres has to be more secure than holding your information on a laptop or PC which is inevitably where a lot of data ends up, in spreadsheets and address books. If your computer is lost then no problem, just login from another PC - remember all the information is stored in the cloud.
Coupled with the estimate that 71% of all small businesses don't have an in house IT person, so using OpenCRM means you get easy access to the latest technology and our experienced personnel. Because the software and hardware are all upgraded as part of your subscription you get all the benefits in a fast moving and costly marketplace without any of the pain.
So buzz word or not - OpenCRM is a great way to help move your business to the cloud.
Sales Pitch : In a recent straw poll we were shocked to see how little File Storage our real competitors offered and given that the one thing we can all be sure of is that your data needs will always increase, OpenCRM are once again pioneering a change in expectations. ALL OpenCRM subscriptions now come with a minimum of 500GB of File Storage as standard. If you want to read more about what this means click here or if you would like to see how cost effective cloud computing can be why not take a look at our Plans and Pricing.
Here's an excerpt from an article we have recently published on Ezinearticles. To read the whole article please click on the link below
"It makes a lot of sense therefore for the small business model to look seriously at implementing an online CRM (Customer Relationship Management) software solution. Without having to invest in new technology the small business has access to these powerful business management tools."
Article Source: http://EzineArticles.com/6072039
I recently read about an online survey* carried out by Forrester Research about attitudes towards email marketing, and it’s pretty good news really. Consumers are actually reading promotional mails! The trend reveals that more people are likely to forward promotional mail than they would have done in the past. Also more people are likely to use their personal mail address to receive promotional materials than they had done in the past. A word of warning though, as the percentage of consumers likely to buy goods or services advertised has not risen, hovering at around 5% for the past four years.
I think this can only be a consequence of marketing mails being of a better quality than in the past. Blanket mails have been replaced by targeted mail campaigns. From personal experience I tend to only receive promotional mails from companies and campaigns that actually interest me. As a result, I read them and take the information on board. The fact that the sender has analysed and tailored the recipients list to pinpoint potential interest and ultimately sales makes such a mail campaign so much more valuable than a blanket mailout. It pays the reader a compliment by sending them information that is of value to them. As a result, in the bigger picture this increases the value of email marketing campaigns.
Sales Pitch: OpenCRM comes with a Campaigns module, giving you the optimal tools to start launch and run the Campaigns that you need. From a campaign you are able to track click-throughs and enquiries, as well as the total Opportunities, Quotes, Orders and Invoices that are generated. Please contact us if you want more details of how this can be of benefit to your business.