A Brew With…Rainbow Play

30 Mar 2016

This month we sit down with Nick Marlow from Rainbow Play, where he shares with us how he uses his OpenCRM system to take his business to the next level…

Tell me a little bit about Rainbow Play?

Rainbow Play Systems has been selling the finest outdoor play equipment in the UK for over 20 years. When we first started out, we only sold Rainbow Climbing Frames, but over the years we have diversified, with the largest part of our business now being the Springfree Trampolines.

We now manufacture the largest range of cedar and redwood climbing frames in the world at Springfree’s factory in Brookings, South Dakota. With Play Systems ranging from £1,000 to £50,000, there really is a Rainbow for all gardens sizes and budgets. We started to work closely with Springfree Trampoline after seeing their completely unique offering compared to other trampoline suppliers. Together, we continue our battle to improve trampoline safety and quality – we absolutely believe that every child deserves to bounce on a safe trampoline.

When did you start working with OpenCRM and what attracted you to the system?

We had a very poor experience with another company so we were looking for an efficient replacement. I was about to sign on the dotted line with Salesforce, when I came across OpenCRM’s website. It had absolutely everything we need from a CRM system, without the need for us to bolt on expensive modules to make a fully integrated system.

How has OpenCRM changed your business?

OpenCRM has allowed the team to become a lot more professional as a business, both in terms of the way we move customers through the sales cycle and also communicate and report internally as a business.

We aren’t finished yet. We are constantly pushing ourselves to get the most from the system and the more we push the more ideas we have in ways that OpenCRM can help us with. For example, we are currently setting up automatic email plans for different categories of leads and customers, in a bid to provide additional enquiries for our sales team to work on.

What would you tell your friends/customers about OpenCRM? Would you recommend them?

Without doubt, I have been incredibly impressed by both the system and the team in North Yorkshire. We do pay for support and find this service invaluable as we strive to get as much from OpenCRM as possible. Nothing is too much trouble for the support or sales team, and they always do their best to resolve questions or issues in a speedy fashion.