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8 of the Best CRM Systems UK Businesses Are Switching to in 2025

28 Jul 2025

Pinpointing the perfect CRM for your business is like hiring the right employee for your team; chosen well, it’s your data management specialist, task organiser and process streamliner all rolled into one – not just another piece of software. Many CTOs will recognise these benefits, but it doesn’t make the process of narrowing down the choice any easier or, indeed, any less time-consuming. With the latter in mind, allow us to alleviate the stress with our comprehensive list of the best CRM systems for UK businesses.

The idea is simple – we’ve curated a selection of the top-performing CRM systems that meet a critical trio of criteria: they offer British pricing, a physical presence in the country, and they provide UK-based, local support (on top of all the essential features).

With our evaluation in your back pocket, creating your own shortlist will be a painless experience and, more importantly, you’ll be confident that your choice is not only fit for purpose but fully aligned with the unique demands of operating a business in the UK.

This article at a glance:

8 of the Best CRM Systems to Consider as a UK Business: A Snapshot Comparison

We understand that you business folk are busy people, so let’s jump straight into it. Here’s a quick comparison table to kickstart your journey to finding the best CRM fit for your UK business.

CRM SystemBest ForIndustry FocusKey FeaturesPricing*
OpenCRMMid-sized businesses and start-ups looking for a credible, independent CRM that can offer a balance between functionality and affordability.Caters to all UK-based businesses, particularly those with integrated needs.Full, customisable CRM functionality with no hidden tiered restrictions, including sales, marketing, help desk support and powerful custom activities, tasks and workflows. 2TB of file storage per system. Compliant, UK-based data centres.One simple user price at £39 per month (excl. VAT). Free 5 star UK support.
PipedriveSmall to medium-sized businesses needing a user-friendly system, without all the complexity and fluff of an enterprise-level solution.Most industries, sales-driven or service-based businesses, such as real estate, construction and recruitment.User-friendly, with a gentle learning curve compared to more complex systems like HubSpot. All-purpose customisability, supporting growth and niche applications.A tiered system, starting at £14/mo per seat for the ‘Essential’ plan and reaching £99/mo per seat for the most advanced ‘Enterprise’ plan.
HubSpotThose already using HubSpot’s products, since you can integrate all of your other HS tools into one centralised dashboard.Businesses of all sizes & industries, but with a focus on sales, marketing and customer service teams.All-in-one solution designed to unify data, teams and tech stacks with built-in automation and AI tools. Very scalable, offering multiple tiers along a continuum of features. Offers UK-based reps and phone support, albeit behind paywalled tiers.Runs on a freemium model, starting with a limited 3-seat free trial. Paid versions begin with the ‘Starter’ plan at £9/mo/seat, increasing to £70/mo for one core seat on the ‘Enterprise’ end of the spectrum, plus additional seat fees.  
ZohoBusinesses with extensive client lists that are ready to tackle a steeper learning curve.An all-in-one solution, catering towards multiple industries.Rich functionality, especially in pipeline management, lead gen and sales automation. Simple drag-and-drop interface. Variety of support services, including a knowledge base, forums, email and phone, subject to pricing tiers.Plans begin at £12/mo per seat for the limited ‘Standard’ plan and incrementally climb to £42/mo/seat for the ‘Ultimate’ plan, with unlimited functionality and extended capabilities.
Act!SMEs looking to improve their processes with a traditional CRM model with proven long-term stability.Established businesses of any industry, with a focus on marketing, sales and customer management.Around since 1987, with extensive CRM knowledge. Available in desktop and cloud versions and is pretty scalable for SMEs. Provides local support in the form of email tickets, independent learning resources and Certified Consultants.Three straightforward tiers at £25/mo/seat (Standard), £37.50/mo/seat (Professional) and £50/mo/seat (Ultimate). Additional fees apply to the VIP support service.
Gold-VisionMid-sized companies after a comprehensive CRM with good levels of customisation.A variety of B2B and B2C industries – manufacturing, IT, pharma, events and more.Simple by design, intuitive and mobile responsive. Known for strong project and sales process management and stringent GDPR compliance. Offers enhanced support and dedicated teams for special projects.Core features are £35/mo per seat, while more scalable solutions reach £80+/mo/seat.
SpotlerSmall to medium-sized businesses with modest sales teams.B2B marketing.Fully scalable, with custom reports, workflow automations and extensive contact management features. High standards of digital security and GDPR compliance.Offers flexible pricing via custom quotes.   Free support is available as standard.
Prospect CRMBusinesses seeking a CRM that integrates tightly with inventory and stock systems.Product-based B2B industries such as wholesale, distribution and manufacturing.              Stock-aware CRM with strong integration into inventory and finance platforms (like Xero, QuickBooks and Unleashed). Features include order history, quoting and B2B eCommerce tools. More niche-focused than generalist CRMs.Three annual plans: ‘Start-Up’ at £167/year (fixed at 4 users), ‘Professional’ from £334/year (plus £61/mo per extra user), and ‘Advanced’ from £1,847/year (£109/mo per extra user).  

*NB: prices listed are accurate as of July 2025 and may be subject to change.

The Definitive List

Happy to stick around for the full story? Great choice. It’s these nitty-gritty details that make all the difference. Now, without further ado, let‘s expand on why these 8 CRM systems made our top picks list. Spoiler: it’s all about how they can enhance your workflows, increase efficiency and pass on cost-savings to your customers and/or clients.

1. OpenCRM

Call us biased, but our first entry to the CMR shortlist is OpenCRM – allow us to explain…

As a UK-owned and operated provider, OpenCRM offers a locally grounded alternative to the big-name platforms, bringing to the table a wealth of specific knowledge and expertise. It’s designed for ambitious businesses after all the tools without the tiers. Unlike many off-the-shelf solutions, which can fall short on flexibility, OpenCRM offers the same full-feature functionality to all users, from inventory management to help desk integration, so all your systems are connected.

Pros

  • Fully UK-owned and UK-based, supporting local businesses and UK data sovereignty.
  • Tailored approach for every business, no matter the size.
  • Top-notch customer support that is human, local and responsive.
  • Mobile compatible for on-the-go access.
  • Both more eco- and privacy-conscious thanks to UK data centres.

Cons

  • Slightly smaller features library than some of the bigger players, but it’s made up for in user-friendliness.
  • Flat-rate price may feel higher upfront for micro teams.
  • Not as instantly recognisable as the big names (but that’s also its charm).

2. Pipedrive

Born from the unlikeliest of spaces – an Estonian garage – back in 2010, Pipedrive has been going strong for many years. Built for small to medium-sized teams that want to stay organised without getting bogged down in the complexity, it’s known for a clean interface, simple onboarding and top-notch pipeline management tools.

Pros

  • On the more user-friendly end of the CRM spectrum, so ideal for newbies.
  • Top contender for visual sales pipelines that are easy to customise.
  • The entry-level pricing tiers offer good value, despite their limitations.
  • Provides 24/7 support and a handy helpdesk.
  • Automation tools to optimise your customer lifecycle and sales funnels.

Cons

  • Many features are locked behind the higher pricing tiers…
  • …Including native support options such as live chat and priority help.
  • Less suited for support-heavy or more complex business models.
  • The email marketing features are fairly limited compared to other tools.

3. HubSpot

If you’re in the marketing space, you’ve certainly stumbled across HubSpot before. A well-known all-in-one platform combining innovative CRM technologies, marketing automation, sales tools and customer service into a single ecosystem, this is a clear winner if centralisation is your no.1. It’s also highly scalable, which makes it ideal for businesses already using (or planning to use) HubSpot’s broader product suite – but the pricing structure can be tricky.

Pros

  • Comprehensive, cutting-edge toolset across marketing, sales and more.
  • Strong automation, reporting and AI features.
  • Free tier available for small teams to get started.

Cons

  • The advanced features require pricey upgrades.
  • UK-based and responsive support is only available on paid plans.
  • Can be more expensive for teams to grow.

4. Zoho

Zoho CRM is part of the wider Zoho ecosystem and offers extensive functionality for lead tracking, sales automation and data visualisation. It’s an attractive choice for companies wanting a budget-friendly yet powerful system, provided they’re willing to climb the learning curve.

Pros

  • Feature-rich, even at lower tiers.
  • Potent lead generation, workflow and analytics tools.
  • Integrates well with other Zoho products (but less so with external tools).

Cons

  • Steeper learning curve than other CRMs.
  • Lacking in storage and customer support options (especially for lower-paying tiers).

5. Act!

Act! is a long-standing player in the CRM space, particularly among SMEs. Its mix of desktop and cloud options gives businesses flexibility, while its functionality makes it the best CRM for UK businesses seeking a traditional solution that can handle the demands of legacy systems.

Pros

  • Cost-efficient for small businesses that don’t require tons of features.
  • Great customisation for sales workflows, from fields and layouts to processes and automations.
  • Integrations with popular software, e.g., Outlook, QuickBooks and Zapier.

Cons

  • Lacks the more cutting-edge features and optionality of other CRMs.
  • Clunkier, less intuitive user experience than more advanced platforms.
  • Not suited to larger businesses with more complex or bespoke requirements.

6. Gold-Vision

On the scene since 2001, Gold-Vision has taken the industry’s fast-paced changes in its stride, providing a versatile mix of tools right out of the box. Among its fortes are its flexibility, constant development and ease of use, making it a powerful asset in enhancing your CRM strategy.

Pros

  • Praised for its reports and custom lists, allowing for searchable data.
  • One of the best CRM for UK businesses looking to balance flexibility and cost.
  • User-friendly and easy to integrate.

Cons

  • Certain features require setting up, rather than appearing as standard.
  • Some users have reported that data integration could be improved.
  • Data entry processes are a little more time-consuming than other platforms.

7. Spotler

Presenting itself as an “easy-to-use CRM software designed for B2B marketing professionals”, Spotler hits all the marks. While not a full-scale CRM in the traditional sense, it fits well for marketing-led workflows, given its focus on email automation, lead nurturing and contact management.

Pros

  • UK-based, with high standards for data protection and GDPR.
  • Scalable for growing marketing teams.
  • Good level of customisation within its limited features.

Cons

  • Not a full-service CRM; thus, has limited support for sales or helpdesk functions.
  • Pricing is quote-based, which can reduce transparency
  • Less suitable for companies wanting broader CRM functionality

8. Prospect

Prospect CRM is a bit more niche: designed for B2B product businesses such as wholesalers, manufacturers and distributors, its standout feature is deep integration with inventory and accounting systems. Thus, it’s a natural fit for businesses needing those all-important stock-aware CRM tools.

Pros

  • Best CRM for UK SMEs in this niche.
  • Excellent reporting capabilities and customer tracking.
  • User-friendly and navigable.

Cons

  • Limited customisation in certain modules.
  • Integration features are a little clunkier than more complex CRMs.

Frequently Asked Questions

What Is the Best UK CRM for Scalability?

The best UK CRMs for scalability offer features that stretch from start-up level to enterprise, have plenty of integrations and adequate storage to grow. Good places to start are OpenCRM, since it offers full functionality out of the box with no tiered feature gating, but HubSpot and Zoho are also great options if you’ve a larger budget.

Why is Local Support so Important?

Local support makes all the difference when you’ve noticed a glaring mistake in the system, your deadlines are ticking down, and the panic’s kicking in. Sluggish response times and VIP ticket lanes can stall your operations, whilst a shared time zone can bridge the gaps. One of the many benefits of OpenCRM is its free, responsive support as standard – but crucially, the advice is not only accessible, it’s delivered on the same wavelength. In this regard, UK-made often complements UK-based.

What Questions Should I Be Asking My Shortlisted CRM Providers?

Once you’ve narrowed down your options, you need to get a real feel for each provider. Ask about customer support and the typical onboarding process – how long does it take, and what can the team expect? Is there room for growth and flexibility? What does support look like? What is the provider doing to safeguard data privacy? Don’t forget to take notes and don’t be shy to ask questions during demos.

Which CRM Comparison Points Should I Home In On?

As a UK-based business, it’s worth prioritising independent CRM providers that offer local support, UK data hosting and a complete understanding of your regulatory environment. From there, consider the level of customisation you’ll need, who will be using it and how the user interface might impact onboarding and day-to-day use. Of course, underpinning each of these comparison points is budget. So, the aim is to strike a balance between your features wishlist and a pricing model that fits your business.

The Best UK CRM Is What You Make of It

At the end of the day, the best CRM for your UK businesses is what you make of it. Your software could tick all the feature boxes, but if you don’t gel with the user interface or struggle to get the support you need – what’s the point? That’s why it pays to take your time during the ‘window shopping’ stage, ask the tough questions and prioritise what matters most to your business.

Whether you’re scaling up, refining internal processes or simply looking to get a better handle on your customer data, choosing a CRM that matches today’s needs and flexes with tomorrow’s is crucial.

And if you’re after a UK-based CRM that blends full functionality with a human touch and transparent pricing, you might just find that OpenCRM makes a compelling addition to your shortlist – we’re proud to be all support, no egos.

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