Case Study — Charity & Inclusive Cycling
Bike for Life
OpenCRM are friendly, professional, and a pleasure to work with — the team are available round the clock and offer amazing one to one support.
— Oliver Murray, Bike for Life
Bike for Life
Bike for Life is a charity committed to working in the interests of cycling to promote and empower individuals with disabilities and disadvantages to discover the wonderful, diverse world of bikes and eBikes — and their inclusive, sustainable, environmental and health benefits for life.
The charity equips individuals, groups and education organisations with training, bikes and cycling equipment to have a positive impact on their life or education.
Data spread across spreadsheets
Before introducing OpenCRM, much of Bike for Life’s information was spread across spreadsheets and disconnected systems. This made it difficult to maintain a clear view of contacts, track interactions, or produce reliable reports.
Day-to-day processes were becoming increasingly manual, which not only took time but also introduced the risk of errors. As the organisation expanded, these limitations became more noticeable and harder to manage.
One centralised system
OpenCRM provided Bike for Life with a centralised system to bring their data and processes together. Contact records, communications, and key information were all stored in one place, making it easier for the team to access what they needed.
The implementation focused on simplicity and practicality, ensuring the system fit into their existing ways of working while improving visibility. Over time, the team were able to move away from manual tracking and adopt more consistent processes.
Rollout was phased around Bike for Life’s existing workflows, so the team was never without a working system during the switch-over.
A single, dependable view
With a single view of their contacts and activities, Bike for Life gained greater confidence in their data. Tasks that previously required manual effort became easier to manage, and reporting became more reliable.
The team could respond more quickly, maintain better records, and spend less time chasing information across multiple sources.
Change that fit how they already worked
The success of the project came from keeping the solution aligned with how the organisation actually worked. Rather than forcing change, OpenCRM supported gradual improvement while maintaining clarity and ease of use.
Bike for Life now has a more dependable way to manage relationships and day-to-day operations — a calmer, more organised approach that supports their continued growth without unnecessary complexity.
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