University of Southampton — Case Study | OpenCRM
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Case Study — Higher Education

University of Southampton

We now have a CRM that is tailored to exactly what our organisation needs but at a reasonable price. On top of this, OpenCRM is easy to use, intuitive and the customer support team is always available to help.

— Laurence Georgin, University of Southampton

One System for ContactsA shared home for every relationship
Consistent Shared DataAligned across every department
Better Reporting InsightsA clearer picture without extra effort
About the client

University of Southampton

The University of Southampton is a leading UK university, supporting a large and diverse population of students, staff, and external stakeholders. Like many higher education institutions, it operates across multiple departments, each with varying processes and systems.

Its Modern Languages and Linguistics department offers flexible routes into language learning: students can further their language studies after an A Level or start from scratch, beginning at a level that matches their ability and working towards graduate level in their chosen language.

Where a programme allows credit-bearing language modules, students can take a language as part of their degree, with modules making up 25% to 75% of the overall course. Students whose programme doesn’t allow this can take advantage of the Southampton Language Opportunity scheme, offering free, non-credit-bearing language courses to all University of Southampton students. Members of the local community and staff can also learn a language through the university’s Lifelong Learning programmes.

The challenge

Fragmented information across departments

Over time, the University found that information relating to contacts, communications and engagement was becoming fragmented. Different teams relied on separate tools and manual processes, making it difficult to gain a clear, joined-up view of activity.

This lack of consistency created challenges around reporting, coordination, and visibility. Teams often had to duplicate effort or work around gaps in information, which slowed down processes and reduced confidence in the data being used day to day.

The solution

One platform, aligned to how teams already work

OpenCRM provided a central system to bring together key information and processes in one place. Rather than forcing a rigid structure, the approach focused on aligning with how different teams already worked, while improving consistency behind the scenes.

The implementation introduced a shared platform for managing contacts, tracking interactions, and supporting reporting. By consolidating previously separate processes, the University gained a more structured and accessible way to manage relationships across departments.

The outcome

Greater clarity, less duplication

With a single system in place, teams were able to work with greater clarity and less duplication. Information became easier to find and more consistent, supporting better decision-making and communication.

Reporting also improved, giving a clearer picture of activity without the need to pull data from multiple sources. Day-to-day tasks became more straightforward, helping staff focus on their roles rather than navigating disconnected systems.

Why it worked

Adapted to the University’s environment

The solution worked well because it adapted to the University’s environment rather than trying to replace it entirely. By respecting existing processes while introducing structure and visibility, the system felt practical and usable from the outset.

For organisations with multiple teams and systems, even small improvements in visibility and consistency can make a significant difference. In this case, a more unified approach helped bring clarity to an otherwise complex landscape, without unnecessary disruption.

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