Bike for Good Case Study
Bike for Good started life in 2010 with a simple idea: when people know how to ride (and look after) a bike, they can reduce their carbon footprint and improve their health. It started with a small, unfunded stall in Glasgow’s Barras Market and has grown into two thriving hubs with a team of over 50 enthusiastic employees and volunteers.
The team run training sessions for people of all ages and skill levels to learn how to safely ride a bike. They repair and refurbish bikes, yes, but they also go that extra mile to teach people how to repair their own bikes.
Bike for Good have also recently launched their Bike for Life subscription service, where people can pay a low monthly fee and get a fully equipped bike, in the right size, with all the maintenance included.
To manage this new service, the team needed a way to keep track of their current and potential subscribers, the bikes themselves, and the maintenance history for each bike.
And that’s how they found OpenCRM.
Their Open CRM Solution
We helped Oliver and the rest of the Bike for Life team set up a series of Jotforms on their website where people could register their interest in the subscription scheme. These forms fed straight into OpenCRM, where the team could help pair people up with the right bike for them.
This meant a number of custom fields to hold the person’s bike requirements and other important details.
On the flip side of this subscription service are the bikes themselves.
Using our Assets module, the Bike for Life team can keep track of each individual bike within the same system as their subscribers. Once again our unlimited custom fields gave the team the ability to keep track of the details that are important to them.
And finally, our HelpDesk functionality gives Bike for Life the ability to easily track the maintenance, repairs, and service of each bike in a way that is visible to the subscriber via the OpenCRM Customer Portal.
By having all of this in a single system, the team spend more time doing what they’re passionate about: getting Glasgow (and beyond) cycling.
When we reached out to Oliver to ask to work with him on this case study, he offered the following reflection of his time working with the team at OpenCRM:
“I felt like a collaborative member of the team from the beginning.
[Our sales person] was very welcoming and offered lots of his time to talk to us to ensure we were making the right decision from the beginning.
[The dedicated project manager] led our project and it felt she was heavily invested in helping us get things right – communicating every step of the way and helping direct the workflow in a way that suited our needs.
Our support doesn’t end after setup; the team are available round the clock and offer amazing one to one support during working hours, so you are never alone if you have any question or need to amend something.
OpenCRM are friendly, professional, and a pleasure to work with. I would highly recommend.”Back to Case Studies