“OpenCRM does everything that I want for my business and more.”
– John Graham, Distinctive Publishing
Introduction to Distinctive Publishing
For Distinctive Publishing, producing high-quality creative work has always been the priority. But as the business grew, keeping track of quotes, sales orders, and customer interactions alongside day-to-day projects became increasingly difficult.
About the Client
Distinctive Publishing is a creative design company producing a wide range of publications, websites, and bespoke marketing materials. The team prides itself on maintaining close relationships with clients while delivering consistently high standards of work.
The Challenge
As demand increased, the team needed a more reliable way to manage their commercial processes without disrupting their creative workflow. Key information such as quotes, sales orders, and customer details were not easily connected, creating inefficiencies and additional administrative work.
They also wanted to simplify the experience for their customers — particularly when it came to reviewing and approving sales orders — without relying on outdated methods like email attachments or manual paperwork.
The Solution
OpenCRM worked closely with Distinctive Publishing to introduce a system that brought these processes together in a more structured way.
A central part of the solution was the Customer Portal, allowing clients to securely view and sign sales orders online. This portal was seamlessly integrated into the company’s existing website, ensuring the customer experience remained consistent with their brand.
In addition, the business began using OpenCRM’s Campaign module to manage marketing activity, giving the team a clear way to organise and track campaigns alongside their ongoing design work.
The Outcome
With OpenCRM in place, Distinctive Publishing gained better visibility over their sales and customer information, reducing the time spent on administration and improving overall organisation.
Customers were able to interact more easily with the business, particularly when reviewing and approving sales orders, creating a smoother and more professional experience.
Why It Worked
The solution reflected how the team already worked. By integrating directly with their website and combining sales, customer, and marketing activity in one place, the system supported the business without adding unnecessary complexity.
Closing
For Distinctive Publishing, the result is a more connected and manageable way to oversee both customer relationships and internal processes — allowing the team to stay focused on delivering creative work for their clients.
