Distinctive Publishing

Distinctive Publishing

Since 2003, Distinctive Publishing has been based in the heart of Newcastle upon Tyne, operating within wide and varied business sectors, primarily addressing the need for business-to-business interaction through Publishing, Design, Social Media Management, Digital Marketing and Copywriting to engage, enhance, promote and increase press exposure within niche industries.

The team prides itself on maintaining close relationships with clients while delivering consistently high standards of creative work — from publications and websites to bespoke marketing materials.

Commercial process, disconnected from creative work

As demand increased, the team needed a more reliable way to manage their commercial processes without disrupting their creative workflow. Key information such as quotes, sales orders, and customer details were not easily connected, creating inefficiencies and additional administrative work.

They also wanted to simplify the experience for their customers — particularly when it came to reviewing and approving sales orders — without relying on outdated methods like email attachments or manual paperwork.

A branded Customer Portal, built into their site

OpenCRM worked closely with Distinctive Publishing to introduce a system that brought these processes together in a more structured way. A central part of the solution was the Customer Portal, allowing clients to securely view and sign sales orders online. This portal was seamlessly integrated into the company’s existing website, ensuring the customer experience remained consistent with their brand.

A smoother, more professional customer experience

With OpenCRM in place, Distinctive Publishing gained better visibility over their sales and customer information, reducing the time spent on administration and improving overall organisation.

Customers were able to interact more easily with the business, particularly when reviewing and approving sales orders, creating a smoother and more professional experience.

Integrated directly into how they already worked

The solution reflected how the team already worked. By integrating directly with their website and combining sales, customer, and marketing activity in one place, the system supported the business without adding unnecessary complexity.

For Distinctive Publishing, the result is a more connected and manageable way to oversee both customer relationships and internal processes — allowing the team to stay focused on delivering creative work for their clients.