Since its establishment in 2002, Launchpad Research has provided some of the UK’s top brands with valuable insights into their markets. With their management team’s combination of over 30 years of marketing experience, Launchpad provide valuable research data, gathered through a wide range of methods such as online surveys, focus groups and product placements. Recognised for their contributions in the field of marketing, Launchpad hold memberships within many prestigious marketing associations such as the MSR, AQR and the Chartered Institute of Marketing.
Launchpad needed a CRM solution to help them effectively manage their project workload. The ability to track the status of a project was key, with the management teams having the oversight to ensure time and cost objectives are met.
Alongside this, Launchpad needed to optimise their pipeline; requiring the functionality to manage their opportunities right the way through the sales cycle. With field agents based all over the UK, Launchpad needed their customised CRM to be accessible from anywhere, ensuring documents could be sent and received at any time.
Their Open CRM Solution
Open CRM offered Launchpad a fully featured solution, allowing them to work more efficiently whilst increasing oversight.
Through the Projects module, Launchpad could easily create and manage research projects tracking their activity time and costs all from one place. It gave the management team full view of the performance, allowing them to quickly step in if things were going off track.
For Launchpad’s field agents, the Open CRM Portal allowed for easy document management ensuring they could deliver outstanding results for their clients.
And finally, the sophisticated sales process management tools gave Launchpad the ability to tailor the system to fit their needs without sacrificing any of the functionality for either the “on-the-ground” team or their managers.Back to Case Studies