Not on the High Street, a leading UK gift retailer, specialises in unique, stylish and never before seen products. Their partnership with over 5000 of the UK’s best small businesses, ranging from jewellery makers to chocolatiers, allows them to offer their customers a truly unique retail experience. They have been presented with a wide range of awards which recognise the company’s contribution to both the retail market and technological advance.
Notonthehighstreet.com required an all-in-one solution to assist their busy lead nurturing team. As a rapidly expanding company, they needed a system that would work the way they do; allowing them to get up and running straight away without the need to change their processes.
The ability to manage all aspects of their customer relationship was paramount, but alongside this, they required functionality for the team to track their activity and workloads. It was also important that the system offered a good level of customisation so that specific business terminology could be used.
Their Open CRM Solution
OpenCRM was a natural choice for notonthehighstreet.com. Our Contacts and Companies modules allowed for easy management and recording of their business communications.
By utilising our Leads modules, notonthehighstreet.com could effectively track their leads through the nurturing process, boosting productivity and oversight. Having been allocated their own Project Manager, the process of customising the system was easy, giving notonthehighstreet.com a solution which aligned to their business processes and terminology.
The adaptability of OpenCRM meant the system mapped perfectly to existing business processes, giving notonthehighstreet.com real value from day one.
Back to Case Studies