CRM and the art of outwitting the spider

2 Sep 2011

A spider spins its web and this amazing pattern becomes the network for that spider’s world.

A CRM solution is similar to a spider’s web of connections, linking entities in an endless variety of ways. But unlike the spider, the CRM user has the ability to be anywhere on that web at any moment in time. Whenever a lead comes in you can jump on that and deal with it. The moment a sales order comes in you can be on top of things working on it immediately. As soon as a support enquiry lands on the system you are right there in place to tackle the issue.

Instead of having to chase information, the (spider’s) CRM web captures it and feeds it right to you wherever you are.