CRM Through the Lens
1 Feb 2012When you use something on a daily basis, it quickly becomes a part of your routine. This might be the route you choose to drive to work, how you make a cup of coffee in the morning, or some of the ways you approach your work, or in our case, your CRM solution. Sometimes it takes a bit of observation and input from someone else to suggest improvements to your routine. Of course your first reaction will probably be to defend your way of doing things, after all this is how you have always done things – no-one likes change for the sake of it!
Once your pride has been swallowed however, you’ll see how filtering the water does makes your coffee taste so much better, or how that short scenic route to the office really does make the day start on a more pleasant note. I was happy enough with the way I searched for information in OpenCRM, clicking back and forth between modules in one window, when a colleague smiled and pointed at the magnifying glass beside the contact name. Clicking here opened the record in a new window, meaning I no longer had to click back and forth. Of course the magnifying glass had not appeared out of nowhere, it had been there all along. But having slipped into a routine I limited myself to see the tools I used every day and blended the rest out.
Every now and again some collaboration, advice and shared information will provide either new food for thought, or possibly a great new angle on how to approach certain tasks.
Sales Pitch: For advice on using OpenCRM whether a general overview or for a specific part of a particular module, our Knowledgebase is a great starting point. If the topic you are searching on is not covered in there, please contact us and we will do our best to remedy this.
Before I got my start in the tech industry as part of Apple’s UK Mac launch team, I was a professional drummer (notice I didn’t say musician). But once I got in, I was hooked and I’ve been involved in the tech industry, primarily software development, for over 35 years. I founded this company and I now have the enviable title of System Architect (as well as Managing Director) here at OpenCRM.