Email Marketing and Event Management
We think you should be able to do everything from your CRM system. That’s why we’ve included email marketing and event management tools as standard for every customer.
Custom email templates
Create as many custom email templates as you need, either using our editor or copy from an external creator. You can even duplicate the templates that come free with your system.
Email marketing stats
Gather marketing statistics, from click-throughs to opens to unsubscribes, by building links using our Click Through Wizard.
Link your Opportunities, Quotes, Sales Orders, and Invoices to your Campaigns. The aggregated figures will be displayed right alongside your other stats. So with a glance you can see how each Campaign has performed.
Send at the right time
Set the best time for your emails to send whenever you send out a Campaign. You can schedule these as far into the future as you like, giving you the ability to automate your marketing process.
You can also build advanced email plans to send follow up emails based on each individual’s responses.
Manage event attendance
Allow your subscribers to choose which emails they want to receive. Using these changes, they can be automatically removed from those Campaigns.
As an added bonus, your customers can also update their contact details while adjusting their email preferences!
Build lists automatically
Create as many lists (or custom views) as you need. Each Contact, Lead, or Company that meets your criteria will be added to these lists.
When adding these lists to a Campaign, you will be notified whether any of the individuals you are adding have previously chosen to unsubscribe.
Manage event attendance
Use the Events module to manage meetings, events you are hosting or attending, and pretty much any gathering of people.
Link your Contacts and Companies to show those who are definitely attending, those who might be attending, staff who are working, and those who are sponsoring it.
Record attendance, fee payment, and manage multiple sessions all from a single screen.
Email marketing software helps businesses create, send and manage email campaigns from a central platform. It allows organisations to communicate with customers and prospects, manage mailing lists, track engagement, and measure campaign performance more effectively.
Email marketing software helps businesses deliver targeted communications to the right audience at the right time. By managing subscriber lists, campaign activity and response tracking in one place, organisations can build stronger relationships and improve communication with customers.
Yes. Many email marketing platforms include event management capabilities, allowing businesses to promote events, manage invitations, track registrations and communicate with attendees throughout the event lifecycle.
Look for features such as email campaign creation, audience segmentation, template management, subscription preferences, event registration, response tracking, reporting and integration with your CRM system. These capabilities help businesses manage marketing activities and events more efficiently.
No, OpenCRM subscriptions are based around the accepted principle of Pay As You Go. In other words, you pay a monthly subscription in advance and can cancel at anytime.
