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How can I gather campaign statistics?

Rated 5.00 starRated 5.00 starRated 5.00 starRated 5.00 starRated 5.00 star Updated: 17 March 2020 16:20:02 OpenCRM::Campaigns

The campaign module will automatically generate statistics about the responses you receive during the life of a campaign. They are listed in the ‘Success Benchmarks’ section on each campaign record.

These statistics are updated automatically gathering running feedback on your campaign. It will gather and report on information relating to the opportunities, sales orders, invoices, activities, and emails linked to a campaign. These can be linked by creating them directly from the sub-tabs on the campaign record, linking them manually when you create them or automatically created when an email hyperlink is selected.

We've split ours into two sections using a "Header" custom field.

Success Benchmarks:

The following statistics are gathered in real-time, ie whenever a person clicks through or registers an enquiry:

Click Throughs: This gives you the number of times a link was clicked in the email you sent as part of your campaign. For the number of individual contacts, companies or leads who have clicked a link.

Enquiries: These are the number of individuals who have followed a link within the campaign email to a specific landing page, i.e. filled out a web form or downloaded a pdf.

The following statistics are updated every 30 minutes:

Click Rate %: This tells you the number of click throughs achieved out of the number of successful emails sent, as a percentage.

Unique Clicks: Unlike the Click Throughs, this is the count of the number of people who clicked a link in your campaign email, i.e. the contact, company or lead  is only counted once regardless of the number of links they click.

Successful Emails: The total number of emails sent minus the total bounces, giving you the number of emails that are expected to reach the intended address.

Total Bounces: The combined number of hard and soft bounces.

Total Emails: The total number of emails sent as part of your campaign.

Open Tracking: You can find details of how to set up and use open tracking in this FAQ.

Complaints: By using the Complaint button you can record any concerns that have been generated from the emails sent - this is a count of the number of complaints received.

Complaint %: This tells you how many activities listed as complaints (see above criteria) arose out of the number of successful emails sent, as a percentage.

Unsubscribes: This gives you the number of people who clicked the unsubscribe link on your email. (If you would like to alter the text following someone unsubscribing, please get in touch with our support team.)

Unsubscribe %: This tells you how many people unsubscribed out of the number of successful emails sent, as a percentage.

Number of Hard Bounces: The number of emails that cannot be delivered. An example of a hard bounce is if the recipient’s email address is incorrect. Hard bounces are permanent delivery failures.

Number of Soft Bounces: The number of emails that have been temporary delayed. An example of a soft bounce is when the recipient’s mailbox is full or the mail server is currently offline.

 

Return on Campaign:

The fields updated on the campaign for the half hourly update are also updated in real time if a Quote/ Opportunity/ Order is linked to the campaign on save of the linked Quote/ Opportunity/ Order.

Total Opportunity Value: This gives you the combined value of the linked opportunities.

Cost Per Opportunity: The actual cost of the campaign divided by the number of opportunities arising from the campaign.

Total Quote Value: This gives you the combined value of the total fields (before tax) of all linked quotes.

Linked Order Value: This gives you the combined value of the total fields (before tax) of all linked orders.

Cost Per Order: The cost of the campaign divided by either the number of sales orders or invoices arising from the campaign. You can set this calculation to use sales orders or invoices by going into Settings (Additional Settings -> Campaign Settings) and choosing which field you want to use from the dropdown menu.

Total Invoice Value: This gives you the combined value of the total fields (before tax) of all linked invoices.

Campaign Return: The combined value of the total fields of all sales orders attached to the campaign subtracted from the campaign cost field.

Linked Opportunities: This gives you the number of opportunities linked to the campaign.

Opportunity %: This tells you how many opportunities were linked out of the number of successful emails sent, as a percentage.

Linked Quotes: This gives you the number of quotes linked to the campaign.

Quote %: This tells you how many quotes were linked to the campaign out of the number of successful emails sent, as a percentage.

Order %: This tells you how many orders were linked to the campaign out of the number of successful emails sent, as a percentage.

Linked Orders: This gives you the number of orders linked to the campaign.

How can I track the Send progress of my Campaign?

Whilst your Campaign is being sent to the intended recipients, you should see two emails listed under the Campaign sub-tab. The first will have a Status of "Scheduled", and this email will contain the list of people who have yet to receive the email. The second will have a status of "Sent". Clicking on this email, under the Contacts sub-tab you will see everyone who has received the email.

When the send is complete, you will end with two emails. The "Sent" one as above, and also an email with a "Send Fail" status. This will show you recipients where there was a problem - this is likely to be due to incorrect formatting of email addresses.

Reporting

You can report on a wide range of statistics by including them in the ‘Select Columns’ section within the reporting module.

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