Three ways OpenCRM stands out from the crowd
6 Oct 2015
CRM is big business globally, and it’s flourishing. According to technology research group, Gartner*, the market grew by 13.3% from 2013 to 2014 – a significant number for an industry that has been around for 20 years. For both vendors and customers it truly is a phenomenon with expansion currently strongest in the emerging Asian and Pacific markets. Considering the number of businesses interested in a cloud-based CRM solution, it is essential that providers offer some differentiation to give customers a reason to come to them.
We at OpenCRM are fully aware of the competitive nature of the market, especially considering that Software as a service (SaaS) markets run on rolling contracts. You have to consistently offer a great service or you’ll lose those subscriptions. With that in mind, I thought I’d come up with three aspects of OpenCRM that regularly surprise our customers – setting us apart from the competition.
We know who you are
No this isn’t some big brother scenario, nor do we send out drones to monitor our clients. It’s far less sinister – as a customer we take the time to get to know you and find out what you are trying to achieve with your CRM implementation. You’re ‘not just a number’ but a valued member of the OpenCRM community.
We use OpenCRM ourselves
Our sales, projects, support and accounts teams all dip into the shared data pool, to give us the best possible access to our customer data. More importantly for you, this means that we understand what you need to do in order to use the system. Whether you need to import data, run a report, set up action plans, or in fact anything to do with the system, we are on the same page as you as we use those very same tools on a daily basis.
We are from the ‘real’ Richmond
A beautiful town in rural North Yorkshire, our head office is based at the foot of the Yorkshire Dales, or Silicon Dale as we like to call it, in the town of Richmond. One of the things we love about modern life is that we are able to run a high-tech business from an idyllic environment without needing to compromise in any way.
To accompany this post we have been sharing some stories about our team on Twitter, so why not head over to our feed and check out what’s happening on the #SurpriseFact hashtag?
*Source: “Gartner Says Customer Relationship Management Software Market Grew 13.3 Percent” http://www.gartner.com/newsroom/id/3056118
My role is to build our Customer Success team and I work with our clients and prospects helping them get the most from their subscription – it is a fun challenging role as no two days are the same. When not in the office I’ll be either making a noise on my guitar or getting my trainers on for a run out in the Yorkshire Dales, North York Moors or the Lake District.