TT – Personalise the Email Subject Line with OpenCRM
Did you know that as you are able to personalise the subject line of emails created in OpenCRM? This is a great enhancement to your marketing and general customer communication as it really helps make your emails stand out from all the others in your inbox!
According to web guru Neil Patel, adding a bit of personalisation into your emails can improve click through rates by as much as 14%!
Simple things like including a person’s first name in your subject line makes people feel like your email is just for them. Even if they know it’s probably being sent to a lot more people. But that feeling encourages them to open it.
And once they’ve opened it, you’ve got your foot in the door.
Now you can wow them with your amazing offers or include other personalised information direct from your CRM system. Include their favourite colour or birthdate, reference recent purchase, and so on. Literally any information you are holding at the Contact, Lead, or other record level can be included in your emails.
So get personlising!
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