Who Uses OpenCRM?

13 Oct 2016

When people are looking at CRM solutions for their businesses, they want to know three things:

1. Will it work for my company?
2. Is it secure and reliable?
3. Who are your customers?

The first question is one that you’ll only know by trying it out and maybe chatting with one of our team, so I won’t really address it here. The second question has been dealt with in other blogs, so again, I don’t really want to go into it.

But that last question is one that I would like to take a closer look at today.

So who uses OpenCRM?

While we don’t ever give out names or details of our customers, there are some things I can tell you about our customers.

What do they do?

We have customers working in a variety of industries, from consumer services and goods to the financial or telecoms sectors. We have customers who work in a variety of technical and technological fields, as well as a large number who fall under the “industrial” sector.

This industrial sector includes business support services, construction, raw materials, etc.

So really, in essence, our customers work in just about every industry imaginable. We aren’t a sector specific CRM, we’re a CRM solution for everyone.

Which bits of the system do they use?

Given that our customers can work in any field, they tend to utilise the system in a variety of ways. Saying that, however, there are areas of the system that are used by virtually all of our customers.

Just about every company will want to place their customers at the heart of their business and that’s exactly why we have our Contacts and Companies modules at the heart of our system. Similarly, most using our Calendar and Activities modules to keep track of their interactions with these customers.

From these central modules, however, our customers will tailor the system to meet their exact needs. They may want to combine our powerful sales process tools, including Leads and Opportunity tracking, to manage their pipeline or they may be more interested in managing their customer service team using our HelpDesk and Contracts modules. A large number will also use our Reporting tools to make sure the c-suite are well informed about the big picture.

All-in-all, like the question about what our customers do for a living, the way people use our system is so varied that it is difficult to pin down. There are such a broad and deep range of features to choose from, with so many customisation options, that the system can do pretty much whatever our customers need it to do.

Where are they based?

Again a tricky one. We have customers with headquarters and other offices all over the world. I would say that our guarantee to hold all data within the EU does mean that we have a higher proportion of British and other European customers, but many of these companies have offices in other countries.

The flexibility of a cloud hosted CRM solution like OpenCRM means that you can use it anywhere in the world and still get exactly the system you need.

What do they think about you?

While you can have a read through our case studies to get individual accounts of what our customers think of our product and our service, if you want a quick overview look no further than our rating information.

At the end of each customer service enquiry and configuration project, we ask our customers to give us feedback on our performance. Both to gauge how we’re doing and to make improvements going forward.

Over 80% of our customer consistently think we provide “Great!” customer service (with a further 12% saying the service was “Ok” and only about 8% letting us know that, in this particular instance, our service was “Not great”).

Our projects team are similarly well thought of by our customers, with 70% of them giving their project manager a rating of 4 or 5 out of 5 stars.

As much as we love to see these stats, we know that it doesn’t mean that we can rest on our laurels…there are still people who think we can improve and so we always make sure to talk with them to find out more about what we can do better next time.

You can see that, although our customers come from a variety of industries, live all over the world, and use the system in a myriad of ways, they know they can count on us to provide the best customer service we can for our ever evolving and flexible system.

If you’re interested in sharing this information with your team, why not send them this url: https://opencrm.co.uk/images/blog/who-are-opencrm-customers.png