Not On The High Street

About the client

Not On The High Street

notonthehighstreet.com is a leading UK gift retailer specialising in unique, stylish and never-before-seen products. Its partnership with over 5,000 of the UK’s best small businesses — from jewellery makers to chocolatiers — lets it offer customers a truly unique retail experience, and the company has picked up a wide range of awards recognising its contribution to both the retail market and technological advancement.

The challenge

An all-in-one system for a busy nurturing team

notonthehighstreet.com required an all-in-one solution to assist their busy lead-nurturing team. As a rapidly expanding company, they needed a system that would work the way they do — allowing them to get up and running straight away without the need to change their processes.

The ability to manage all aspects of their customer relationships was paramount, but alongside this, they required functionality for the team to track their activity and workloads. It was also important that the system offered a good level of customisation so that specific business terminology could be used.

The solution

Contacts, Companies and Leads, mapped to the business

OpenCRM was a natural choice for notonthehighstreet.com. Our Contacts and Companies modules allowed for easy management and recording of their business communications.

By utilising our Leads module, notonthehighstreet.com could effectively track their leads through the nurturing process, boosting productivity and oversight. Having been allocated their own Project Manager, the process of customising the system was easy, giving notonthehighstreet.com a solution which aligned to their business processes and terminology.

The outcome

What they loved about OpenCRM

• Customer communications all in one place
• The ability to make the system their own through customisation
• Oversight across all modules for the management team