OpenCRM & Stripo vs OpenCRM & MailChimp

25 Jul 2022

Email Marketing via Campaigns is an integral component of most CRM systems nowadays. It stands to reason if you think about it – after all, it’s where your main client and prospect database is (or should be) stored.

The apple doesn’t need to fall far from the tree, therefore by marking from your CRM system means all the vital customer data is stored right there in the very same branches of the tree. 

That said, we know that there are some excellent pieces of email marketing software out there that are dedicated to email marketing. One such market leader is MailChimp. As such, many people are familiar with how MailChimp works. Designing a template, creating an audience, sending the campaign and tracking results. Here at OpenCRM we integrate with MailChimp, giving you the ability to enjoy the best of both worlds. 

As with many business journeys, there are more than one routes to reach the same goal. And so, with email marketing and OpenCRM, there is more than one option.

Email Marketing In House or Out Sourced

The advantage of doing the whole campaign in-house means you only need to maintain a single database. One of the big plus points of a tools such as MailChimp is the simple template designer. In order to offer a similar feature, OpenCRM integrates with template design tool Stripo. You simply build your template in Stripo, and use our native integration to push it across to OpenCRM.  

We’re not here to convince you to step away from MailChimp – far from it. But it’s good to see a range of options available, so you can pick what works best for you. Hopefully our comparison chart gives you some clear information, if you want to learn more or have any questions around email marketing, please don’t hesitate in getting in touch.