Switching CRM is a big decision, and it’s one more UK businesses are making as their existing systems fail to keep up with how they actually work. Here are eight of the CRM systems getting a lot of that attention in 2025 — and what makes each one worth considering.
- Businesses switch CRM most often because of rigid processes, poor customisation, or costs that scale badly.
- UK-hosted data and UK-based support matter more to many businesses than an extensive global feature list.
- Per-user pricing models can quietly punish growing teams — worth checking closely before committing.
- The “best” CRM is the one that fits your process, not the one with the most features on paper.
- A proper trial with real data is the only reliable way to judge fit before switching.
8 CRM Systems UK Businesses Are Switching To
OpenCRM
UK-hosted, UK-supported, and built to be customised around your business rather than the other way round. A single-tier pricing model means every user gets full functionality, with no feature gating by user count.
HubSpot
A well-known name with a strong marketing suite, though costs can climb quickly as contact volumes and add-ons grow.
Salesforce
Extremely powerful and highly configurable, but often more complex — and more expensive — than smaller businesses need.
Zoho CRM
A broad, affordable suite of business tools, though depth of customisation can be more limited than dedicated platforms.
Pipedrive
A sales-focused, pipeline-first CRM that’s simple to pick up, though it offers less depth outside of the sales process itself.
Microsoft Dynamics 365
A strong fit for businesses already deep in the Microsoft ecosystem, with tight integration but a steeper implementation curve.
Insightly
Combines CRM with project management, useful for businesses that want delivery and sales tracked in one place.
Capsule CRM
A lightweight, straightforward option for small teams who want simplicity over configurability.
Do we have what it takes?
We don’t restrict which features you have access to in OpenCRM based on how many users you have. You get everything right out of the box.
Find out more →Choosing the Right One for You
None of these systems is objectively “best” — each suits a different kind of business and process. The right choice comes down to how well a system fits the way your team already works, how transparently it scales as you grow, and how much support you get once you’re actually using it day to day.
The CRM with the longest feature list isn’t necessarily the right one — the right one is the one your team will actually use, every day.
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