Showforce

About the client

Showforce

Showforce is an award-winning global event crew and workforce management company, providing experienced personnel to the entertainment, events, production and live event sectors. Operating across the UK, Europe, KSA, UAE and Qatar, Showforce delivers workforce solutions for major sporting events, concerts, festivals, corporate events, television productions and large-scale public events — and has been running OpenCRM across the business for over 19 years.

The challenge

Complex operations across multiple territories

Managing thousands of workers, complex event logistics, client requirements and operational processes across multiple territories requires robust systems and consistent business processes. As Showforce continued to grow internationally, they needed a platform capable of supporting multiple regional operations, highly bespoke business processes, complex workforce scheduling, end-to-end job management, regulatory and ISO compliance requirements, accurate invoicing and payroll-related reporting, and integration with other business systems.

The solution

One consistent system, tailored to every territory

Showforce has implemented OpenCRM across its international operations, with each territory — UK, Europe, KSA, UAE and Qatar — operating an autonomous OpenCRM system tailored to local requirements while maintaining a consistent set of functionality across the group. The flexibility of OpenCRM has enabled Showforce to create a highly bespoke solution that supports every stage of the event staffing lifecycle.

Managing complex event operations — OpenCRM sits at the centre of Showforce’s operational workflow, managing every aspect of an event or security contract from initial booking through to invoicing, including event and security jobs, crew assignments, staff scheduling, vehicle allocation, shift management, timesheet capture and approval, and customer communications.

Workforce planning and availability — with a large pool of event professionals operating across multiple regions, OpenCRM maintains detailed crew records, tracks workforce availability, manages crew registrations and allocates staff based on event requirements, reducing administration while helping teams respond quickly to changing client demands.

Timesheets and finance integration — OpenCRM tracks staff timesheets, hours worked, job-related labour costs and resource utilisation, then supports invoicing directly from that operational data, transferring financial records into Sage accounting software to reduce manual entry and speed up billing.

• Automated customer feedback surveys following completed projects, supporting ISO audit evidence
• SMS communication for job assignments, schedule changes and operational instructions
• API-driven exports of product and operational information
• Bespoke workflows, automated data exchanges and PDF document generation

The outcome

A business-critical operational platform

By leveraging OpenCRM as a central operational platform, Showforce has achieved consistent processes across multiple international territories, end-to-end management of event and security jobs, improved workforce scheduling and availability tracking, accurate timesheet and labour reporting, streamlined invoicing with Sage integration, automated customer satisfaction monitoring, enhanced communication through SMS messaging, and bespoke automation and reporting capabilities — all adding up to improved visibility and control across complex operations.

Why it worked

Built around the business, not the other way round

For Showforce, OpenCRM is far more than a traditional CRM system — it has evolved into a business-critical operational platform that supports workforce management, job delivery, finance, customer satisfaction and compliance across an international organisation. Through a combination of flexibility, automation and bespoke development, OpenCRM helps Showforce deliver exceptional service while maintaining operational consistency throughout its global operations — a relationship now in its 19th year.