League Managers Association
Keeping subscriptions, segmentation and permissions under control across every branch of a national membership organisation.
LMA Management Limited
The representative body for football managers
The League Managers Association (LMA) is the representative body for football managers across England’s professional game, supporting members in the Premier League, English Football League (Championship, League One and League Two), and the Women’s Super League and Championship.
Through its operational arm, LMA Management Limited, the organisation provides a comprehensive range of services designed to support managers throughout their careers. These include legal and welfare assistance, professional representation in discussions with governing bodies such as The FA and Premier League, career development programmes, education initiatives, and exclusive member services.
As a highly respected voice within football, the LMA also plays a key role in leadership development, industry advocacy, thought leadership, and fostering commercial partnerships across the sport. Operating at the intersection of football governance, professional development and member support, the organisation is dedicated to helping football managers succeed both on and off the pitch.
Tracking subscriptions across every branch
With members spread across the various branches of the LMA organisation, there was a significant amount of work involved in tracking and managing annual and monthly subscriptions. Keeping renewals up to date and chasing payments consistently across such a wide membership base placed a heavy administrative burden on the team.
Automated renewals, targeted communication, controlled access
OpenCRM simplified subscription management with a combination of automated membership email reminders, links to JotForms for members to review and update their correspondence details, and payment gateway integration that handles chasing recurring payments automatically.
Data management — contact types, tags and other fields — allows precise segmentation of the membership, so campaigns can send targeted messages to exactly the right audience.
Permissions are a big part of the setup too: controlling who gets to see what, and why, across the different branches and roles within the organisation.
Less manual chasing, clearer oversight
Renewal reminders and payment chasing now happen automatically, freeing the team from manual subscription tracking. Precise segmentation means communications reach the right members, and clear permissions give the LMA confidence that sensitive data is only visible to those who need it.
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