A true customer relationship management system.
– Graeme Scobie, Imaging Supplies
Introduction to Imaging Supplies
Managing both customers and complex product data can quickly become challenging for growing suppliers. For Imaging Supplies, the goal was to bring greater control and clarity to their sales activity while maintaining accurate, up-to-date product information across a wide-ranging catalogue.
About the Client
Imaging Supplies is a Scotland-based office equipment supplier serving organisations of all sizes, from small home offices through to universities and large public sector clients. They combine the flexibility of a specialist provider with the scale and purchasing power of a larger business.
The Challenge
As the business grew, managing customer relationships alongside a detailed and expanding product catalogue became increasingly difficult.
Their team needed a better way to:
- Track interactions with existing and prospective customers
- Maintain accurate and structured product records
- Manage supplier information, pricing, and stock levels
- Support sales activity without relying on fragmented systems or manual processes
Without a central system, it was harder to maintain consistency, visibility, and control across both sales and product data.
The Solution
OpenCRM provided a tailored CRM system that could support both customer management and product data within a single platform.
The implementation focused on practical usability, enabling the team to:
- Manage contacts, companies, and all associated activities in one place
- Record customer interactions and purchasing history
- Track and develop sales opportunities through structured lead management
- Maintain detailed product records, including multiple supplier and product codes
A small but important adjustment to the product module allowed the business to organise its inventory more effectively and keep pricing and stock levels up to date across multiple suppliers.
The Outcome
With a central CRM system in place, Imaging Supplies gained greater visibility and control across their operations.
Key improvements included:
- A clearer, more consistent sales process
- Better tracking of customer relationships and history
- More accurate and manageable product data
- Improved ability to prioritise leads and follow up with prospects
The system also gave the sales team a stronger foundation for identifying opportunities and progressing them more efficiently.
Why It Worked
The solution worked well because it aligned closely with how Imaging Supplies already operated. Rather than forcing change, the CRM supported both their customer management and product complexity with minimal disruption, while still allowing room to refine and improve their processes over time.
Closing
For Imaging Supplies, OpenCRM provided a straightforward way to bring customers and products together in one system. By simplifying day-to-day management and improving visibility, the business is better equipped to support its customers and continue developing its sales approach with confidence.
