Imaging Supplies

About the client

Imaging Supplies

Imaging Supplies is a leading Scottish supplier of workplace products and services. Founded in 1997, Imaging Supplies has grown its range of product and service offerings exponentially, providing unbeatable service to businesses across all four corners of the UK — though its local service to customers in Falkirk, Stirling, Alloa, Fife and surrounding areas has made it one of the leading suppliers in the area.

They combine the flexibility of a specialist provider with the scale and purchasing power of a larger business, serving organisations of all sizes, from small home offices through to universities and large public sector clients.

The challenge

Customers and a growing product catalogue

As the business grew, managing customer relationships alongside a detailed and expanding product catalogue became increasingly difficult.

Their team needed a better way to:

• Track interactions with existing and prospective customers
• Maintain accurate and structured product records
• Manage supplier information, pricing, and stock levels
• Support sales activity without relying on fragmented systems or manual processes

Without a central system, it was harder to maintain consistency, visibility, and control across both sales and product data.

The solution

Customer and product data, one platform

OpenCRM provided a tailored CRM system that could support both customer management and product data within a single platform. The implementation focused on practical usability, enabling the team to manage contacts, companies, and all associated activities in one place, record customer interactions and purchasing history, and track and develop sales opportunities through structured lead management.

Detailed product records were maintained, including multiple supplier and product codes.

The outcome

Greater visibility and control

• A clearer, more consistent sales process
• Better tracking of customer relationships and history
• More accurate and manageable product data
• Improved ability to prioritise leads and follow up with prospects

The system also gave the sales team a stronger foundation for identifying opportunities and progressing them more efficiently.

Why it worked

Aligned with how the business already operated

The solution worked well because it aligned closely with how Imaging Supplies already operated. Rather than forcing change, the CRM supported both their customer management and product complexity with minimal disruption, while still allowing room to refine and improve their processes over time.

For Imaging Supplies, OpenCRM provided a straightforward way to bring customers and products together in one system. By simplifying day-to-day management and improving visibility, the business is better equipped to support its customers and continue developing its sales approach with confidence.