Vargus Tooling UK
OpenCRM have been great from start to finish, I am really pleased with our new CRM system and have received some great feedback from colleagues as they become more familiar with using the system.
— Rhianna Harris, Vargus Tooling UK
Vargus Tooling UK
VARGUS Ltd. is a world-leading developer, manufacturer and supplier of high-quality precision threading, grooving, turning and hand deburring tools for the metalworking and plastics industries.
Established in 1960 in Nahariya, Israel, VARGUS is the tooling division of the NEUMO Ehrenberg Group, one of Europe’s largest privately owned manufacturers and distributors of stainless steel products and metal cutting tools.
Since the company’s inception, VARGUS engineers have pioneered breakthrough tooling solutions such as the first triangular laydown threading insert, the first indexable thread milling system, and the original hand-deburring system. Vargus Tooling UK, part of the wider group, supports customers across the UK in a range of engineering and manufacturing sectors.
Sales data scattered across spreadsheets
The team needed a better way to manage their sales process and customer information. Sales data was spread across individual spreadsheets, with each sales engineer maintaining their own records. This made it difficult to gain a consistent overview of activity, track progress against targets, or report across the wider team.
There was also a need to clearly define responsibility for accounts across different regions. Without this clarity, it was harder to manage customer relationships and ensure consistent communication.
In addition, the team wanted better visibility of customer interactions, including what information had been shared and how relationships were developing over time.
Regional ownership, one connected system
OpenCRM brought sales and customer data into a single system, providing a more structured approach to managing accounts. Customer records were organised within the system and assigned to specific sales engineers based on region, ensuring clear ownership of each account while still allowing management to maintain an overall view.
The team used customisation tools to tailor the system to their way of working, including recording industry-specific data and tracking the types of solutions customers required. Activity tracking made it easier to see what information had been shared with each customer and to follow up with relevant updates when needed.
Permissions were also configured to balance access across the team, giving individual engineers control over their accounts while still supporting reporting and oversight at a management level.
Better control over sales and data
- All sales and customer information centralised into one system
- Clear ownership of accounts across regional sales teams
- Improved visibility of pipeline progress and individual performance
- Better tracking of customer interactions and communications
- More reliable reporting across the business
Individual ownership, team-wide visibility
The solution worked because it supported both individual ownership and team-wide visibility. Sales engineers retained control of their accounts, while management gained the oversight needed to guide performance and planning.
For businesses with distributed sales teams, having a clear view of customers and activity is essential. In this case, OpenCRM has provided a straightforward way to bring that visibility together, helping Vargus Tooling UK stay organised and aligned as their operations continue to grow.
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