Pan Euro Foods
Giving field sales and customer service teams full visibility of every store, every visit and every relationship.
Pan Euro Foods, Ireland
20 years of food sourcing expertise
With 20 years’ experience in the industry, Pan Euro Foods has built a reputation as the food experts. Whether it is food sourcing, research driven product development or competitive market positioning, they take pride in their record. Since the early days of the company, they’ve focused on the belief that food is first and foremost about people.
7+ years with OpenCRM — Pan Euro Foods has been a customer since March 2019.
Their customers come from the retail, food service and industrial sectors based in Ireland, the UK and Europe, and long term, enduring relationships have been built up over the last 20 years — attributed to their service, innovation and strong local sales support.
Suppliers are key to that success too, with many relationships in place since the company’s inception. All suppliers are fully accredited with international quality standards such as IFS and BRC, and a team of country managers, technical and NPD experts regularly visit production sites to ensure exacting standards are maintained, giving customers peace of mind and trust in a reputable company.
A portfolio built on trusted names
Keeping track of every store, contact and visit
Retail customer service agents needed to track store details and the key personnel at each location, while customer support reps visit stores to check that brands are on display prominently and within contract agreements. With customers ranging from independent stores to major retail groups, the business also needed visibility of company hierarchical relationships, so group companies could be tracked overall rather than in isolation.
On top of this, the team needed to make sure no enquiry, site visit or store was ever missed, and that systems stayed in sync with their Kernel platform.
OpenCRM customised for retail food account management
OpenCRM was customised to support retail food customer service agents in tracking store details and key personnel, with Leads configured so no enquiry is ever missed.
- Activity tracking records visits and scores on the key elements used to rank each store, confirming brands are displayed in the right places
- Contact management for the key personnel at every store
- Company hierarchical relationships tracked so group companies are linked and visible for major clients
- Kernel integration keeps systems in sync
- Site visit tracking so no store is missed, and every visit happens in a timely way
- Product tracking and usage recorded within OpenCRM
Clear reporting, from the field to senior management
Reporting now highlights activity in the field and flags any missed gaps, including sales versus budget year-to-date and top 10 customers by rep, as well as top 10 customers by sales versus budget to analyse gaps for improvement.
Sales reps use reporting to plan and track their week, while senior management use OpenCRM to track growth and success metrics.
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